Degree of Rivalry
- Direct competition between Pixar / Dreamworks
- Themeparks etc
- Brand must always make animation – foundations
- Disneyland/world unique
- Most famous animation brand
- Exit barriers, cant leave a market without affecting other products
Supplier Power
- Due to high prices charged on merchandise by Disney, suppliers up prices
- Lots of different revenue streams, high cost to switching suppliers
- High amount of merchandising
- Supplies to parks, tv, merchandise, shows etc
Threat of Substitutes
- Buyer has low differentiation between companies
- Buyers switching to Dreamworks
- Low threat from other film companies – always a market for animation
- TV Channels
Threat of new entrants
- 2 Huge superpowers in the market in Pixar and Dreamworks
- Costs a lot of money to create
- Disney Dominates the Market
- Disney TV
Buyer Power
- Hugely established brand
- Lots of wings of the company, involved in lots of markets
- Lots of revenue
- Household Name
- Lots of Controversy
i am a student of Hotel management and i sudied about Porters Five Forces , and reading this post its important for marketing..
It sure is! Porter’s Five forces is a very important Marketing tool.